So, Warner Bros recently decided that, apparently, it was just too flipping easy for customers to get the chance to pay WB to see their movies when and how they wanted to.
I’m simplifying that unfairly, of course, but that’s largely the gist. From the Los Angeles Times:
Under a new deal between the two companies, Netflix users won’t just have to wait 56 days to rent Warner Bros. movies on DVD. They’ll have to wait 28 days to add the movies to their queues. [...]
Beginning Feb. 1, when the new agreement goes into effect, Netflix customers won’t even be able to add Warner movies to their queues until four weeks after the DVDs go on sale, a knowledgeable person not authorized to speak publicly confirmed. They would then have to wait another four weeks until Netflix starts shipping the discs.
Logically, Warner Bros clearly felt that they don’t get enough revenue from Netflix and Redbox (and, really, that’s completely understandable), and had a feeling that potential customers who really, really, really want to see a movie the instant it is released on DVD or digitally, would quite clearly love to utilize avenues that provide WB with better revenue (such as DVD sales or direct pay-per-view), if only there wasn’t that pesky Netflix and Redbox there letting them rent-or-stream the movie after only a few weeks of waiting.
So, did WB decide to combat this lack of traffic to their better-revenue-generating sources by enhancing the customer experience of those sources? Or by leveraging the popularity of their titles alongside the tricky market that Netflix, and to a lesser extent Redbox, are always in to renegotiate better rates from the rental places?
No, no, of course not. WB decided to make it more difficult for customers to find its titles, even when those titles aren’t technically available via the rental places yet. Continue reading
